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It’s all in your head what happens
so you might as well think happiness

Are we judgemental about pain?

Posted: August 1st, 2012 | Filed under: quotes, words | No Comments »

“’We despise,’ says the objectors, ‘ any man from whom bodily pain extorts a shriek. Ay, but not always; not for the first time, nor if we see that the sufferer strains every nerve to stifle the expression of his pain; not if we know him otherwise to be a man of firmness; still less if we witness evidences of his firmness in the very midst of his sufferings, and observe that, although pain may have extorted a shriek, it has extorted nothing else from him, but that on the contrary he submits to he prologation of his pain rather than renounce one iota of his resolutions, even where such a concession would promise him the termination of his misery.’”

From “The Wound and the Bow,” an essay by Edmund Wilson regarding Sophocles’ play Philoctetes.

Well, I finally made something go viral.

Posted: June 19th, 2012 | Filed under: Uncategorized | Tags: | No Comments »

Climate activist group 350 had a twitterstorm for Rio+20. In the world of climate change, ocean acidification is one of the scariest impacts that I try day in and day out to get people to understand. Hooking into the twitterstorm and playing off the classic “This is Your Brain on Drugs” PSA, I put this together.

The image was shared hundreds of times, and got thousands of views and hundreds of thousands of impressions on Twitter.

Lessons learned: You have to be visual. You have to hook into an existing conversation. Keep it simple. Embrace urgency.

Does poetry need paper?

Posted: May 8th, 2012 | Filed under: language, quotes, words | Tags: , , , | No Comments »

excerpted from The Best American Fax from Don DiLillo, in The Best American Nonrequired Reading 2011.

On Technology

…Will language have the same depth and richness in electronic form that it can reach on the printed page? Does the beauty and variability of our language depend to an important degree on the medium that carries the words? Does poetry need paper?

Read on paper, in a book. excerpted into electronic form, arguably losing more than literal weight.

A letter about love

Posted: May 2nd, 2012 | Filed under: language, quotes, words | No Comments »

A letter from John Steinbeck to his eldest son Thom, in response to the teenage boy’s letter confessing that he has fallen desperately in love with a girl named Susan while at boarding school. via Brain Pickings.

New York
November 10, 1958

Dear Thom:

We had your letter this morning. I will answer it from my point of view and of course Elaine will from hers.

First — if you are in love — that’s a good thing — that’s about the best thing that can happen to anyone. Don’t let anyone make it small or light to you.

Second — There are several kinds of love. One is a selfish, mean, grasping, egotistical thing which uses love for self-importance. This is the ugly and crippling kind. The other is an outpouring of everything good in you — of kindness and consideration and respect — not only the social respect of manners but the greater respect which is recognition of another person as unique and valuable. The first kind can make you sick and small and weak but the second can release in you strength, and courage and goodness and even wisdom you didn’t know you had.

You say this is not puppy love. If you feel so deeply — of course it isn’t puppy love.

But I don’t think you were asking me what you feel. You know better than anyone. What you wanted me to help you with is what to do about it — and that I can tell you.

Glory in it for one thing and be very glad and grateful for it.

The object of love is the best and most beautiful. Try to live up to it.

If you love someone — there is no possible harm in saying so — only you must remember that some people are very shy and sometimes the saying must take that shyness into consideration.

Girls have a way of knowing or feeling what you feel, but they usually like to hear it also.

It sometimes happens that what you feel is not returned for one reason or another — but that does not make your feeling less valuable and good.

Lastly, I know your feeling because I have it and I’m glad you have it.

We will be glad to meet Susan. She will be very welcome. But Elaine will make all such arrangements because that is her province and she will be very glad to. She knows about love too and maybe she can give you more help than I can.

And don’t worry about losing. If it is right, it happens — The main thing is not to hurry. Nothing good gets away.



Life Changes

Posted: March 13th, 2012 | Filed under: oceans, self-aggrandization | 2 Comments »

Big news! After nearly four years agitating for change at Spitfire Strategies, I’m making a move. At the end of this month, I’ll be joining the team at Upwell to amplify stories online and fly the ocean flag.

As one of the first Upwell team members, I’ll help to define the future of the baby new project that is currently being incubated at the Ocean Conservancy. Upwell is a startup with an ambitious goal of curating the enormous quantity of ocean content that exists, tracking the online conversation about oceans, creating and amplifying online content in experimental data-driven campaigns, and sharing everything we learn with the ocean community.

Why the change?

Well, first, I should say – I love Spitfire. Since 2008 I’ve been helping to create engaging websites, managing unwieldy yet ambitious coalitions, writing stories to bring complicated issues to life, using social media to spark connections and create community, devising strategies to motivate the hardest-to-reach audiences to take action on important issues, pitching national and local media outlets to cover the hard work of nonprofits, crystallizing the brand identity for organizations and foundations to help them create internal community and external consistency, and more. It’s been a busy four years. I’ve learned a lot and met a lot of brilliant, passionate and creative changemakers.

But I’m approaching that time in my life when my own goals, passions and pursuits are narrowing. My life lens is less wide-angle, more pinhole. After years of working with organizations like Ocean Conservancy, Monterey Bay Aquarium, the Blue Ocean Institute, the Packard Foundation, and the World Wildlife Fund, I’ve cultivated a love for the oceans. I suppose that love has always been there. I grew up blocks from the ocean and spent my adolescent summers at beach camp, I’ve only excelled only at water sports, and I’ve found love in an aspiring marine biologist.

The ocean is the lifeblood of our planet. The driver of our climate. An unexplored frontier. A beautiful landscape with a million colors, species, depths. The oceans hold relics of prehistory and keys to the future. We can’t ever know everything about them, but we sure try.

ᔥ The Ocean is Wonderful

I’m also passionate about technology and the way it’s shaped the way we communicate. As an avid outdoorswoman, I see the affect the web has on us – it inspires us to be glued to our screens instead of exploring the outside world. People tweet at conferences rather than revelling in the knowledge and inspiration that surrounds them. I most likely have hundreds of friends on facebook that I haven’t actually spoken to in years. Reality is shifting. But in every change there lies possibility. The immediacy that social media presents allows us to share our opinions in real time. It gives the “lesser” of us a voice. It creates connection where it may not have otherwise existed. Access to inspirational material – stories, videos, photographs, art, opinions – has never been greater.

I’m eager to flex my creative muscle and take ownership of the work I do. As a communications consultant at Spitfire, I’ve been able to help organizations plan their communications efforts so that they are strategic and effective, but I rarely get to do the work. I’m helping others create change. I have enabled, instigated, inspired, instructed, advised, coached, trained.

I’m ready to do.

My role at Upwell is still squishy.  I’m going to craft campaigns, build connections in the community, develop and curate content and more. I still get to be a jack of all trades, but I’ll be operating in the salty sea water world.

I am excited about this change in my life and career and hope to chronicle it here. For the time being, you can follow us at @upwell_us.

ᔥ The Ocean is Wonderful


Words I Like Right Now

Posted: January 21st, 2012 | Filed under: Uncategorized | No Comments »



Posted: January 12th, 2012 | Filed under: covet, design | No Comments »


FFFFOUND! | Design | Tumblr.

An Exchange Of Gifts

Posted: December 18th, 2011 | Filed under: words | No Comments »

As long as you read this poem
I will be writing it.
I am writing it here and now
before your eyes,
although you can’t see me.
Perhaps you’ll dismiss this
as a verbal trick,
the joke is you’re wrong;
the real trick
is your pretending
this is something
fixed and solid,
external to us both.
I tell you better:
I will keep on
writing this poem for you
even after I’m dead.

Alden Nowlan

Harvesting chrysanthemums in Zhejiang province

Posted: November 18th, 2011 | Filed under: photos | No Comments »

A woman walks amidst a dense field of chrysanthemum which are ready for harvest at a flower plantation in Tongxiang located in northern Zhejiang province, China, on November 18.



via Hungeree.

Spike Jonze: Mourir Auprès de Toi

Posted: November 16th, 2011 | Filed under: videos | No Comments »

watch this full screen.

Spike Jonze: Mourir Auprès de Toi on

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