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Posted: November 18th, 2016 | Filed under: Uncategorized | No Comments »

I’m fresh off an unexpected and wonderful road trip.

Six days ago I headed to Yosemite to be an assistant to my incredibly talented photographer friend, Jake Stangel, on an assignment for Travel + Leisure magazine. We spent six days on the road, heading south, via Monterey, through the rugged California coastline.

We drove down the winding curves of Highway 1, soaking up the best vistas, finding the secret hidden-away spots, and seeking out the unknown adventures in California’s Route 1. The feature is months away from being published, so I can’t give too much away about what we found and shot, but I can talk all I want about my own experience.

I’m a nonprofit campaigner. For me, being a photographer’s assistant is akin to a Wall Street trader taking a break from work to be a carpenter. It gave me a taste of a different slice of life. One not too strange when you think about my personal interests (California, camping, adventure), but perhaps a bit strange when you consider that it was a paid job outside of the confines of my CV (so far).

I took the risk, taking unpaid time off my job, because I knew I’d learn a few things. I was right to do that, and I recommend you do the same.

I know I’m lucky. I’m lucky I have a friend that’d even ask me to do such a thing, considering I have no background in photography. I’m lucky that my job affords me the flexibility to take time off with a week or two’s notice. I’m so so lucky that I could say yes to Jake. Not everyone can do that.

I had FOMO, like whoa. I’m deeply knit into my life in San Francisco. I’m grateful for that, because it means that after three years here, I finally have a community that feels to me like home in the way I yearned for the minute I set foot here, lonely and unsure of how I’d make a world that’d hug me as I fell asleep each night.

There are things that happened in San Francisco this week, people I very much wanted to see, money I very much wanted to make, moments I very much did not want to miss. But I took a chance, when Jake asked if I’d be available, and I said “yes, I’ll take a week off of my life to set your aperture, carry your tripod, drive your car, wake up at early hours of the morning, and hunt down the best photogenic vistas we can find together.”

Saying yes meant appreciating that luck, seizing a moment, and taking a step back to appreciate a bigger picture. I asked myself, “What could I learn from a person from a different practice?” And I had no idea. There was no way to know until we actually hit the road.

The number one thing I learned from Jake was patience.

Jake works with film. Real film. You know, the stuff you used to use a decade or two ago, because it was what we had. He works with film by choice, because it can capture so much more than digital, and because it forces a photographer to be all the more diligent, particular, careful and precise with a shot. Jake works in large and medium format film – the kind with negatives much larger than what you find in the analog camera you learned on in high school photography class – the kind that captures the world in actual high resolution. The kind that produces photographs you can step into and discover as if they were real.

We’re changing the chemistry of our oceans.

Posted: March 4th, 2013 | Filed under: Uncategorized | No Comments »

A few weeks back, I was delighted to hear from the California Academy of Sciences that they were producing an educational video for online outreach and their exhibits about ocean acidification. Ocean acidification, dubbed “osteoporosis of the sea” and “climate change’s evil twin” by NOAA’s previous administrator, Jane Lubchenco, is a process that is happening now: the CO2 we are emitting is being absorbed by our oceans like water into a sponge. Scientists used to think this absorption would help mitigate the climate problems CO2 brings, but ocean scientists have bad news to deliver: the oceans can’t handle it.

This is bad news, but in my usual style, I find the silver lining. We know exactly what’s causing this problem, and we know exactly how to fix it: stop burning fossil fuels. I was glad to deliver that message for the Academy’s video (check me out, starting at 3:00), and hope it will inspire others to use their voice to speak up for our oceans – the lifeblood of our planet that lack a voice.

Another silver lining that inspires me is the growing level of conversation online about ocean acidification. A few years back, I was working with organizations that wanted to get the word out, but didn’t know where to start, because ocean acidification wasn’t even on the radar. The landscape has changed. People are talking about it.

Twitter mentions of ocean acidification, June 2010 – March 2013

The conversation on Twitter is growing, but is still quite “spikey.” This means that there is still a relatively low baseline of ongoing conversation, but scientific reports and news media coverage are increasing, and bringing this issue into the public eye on a more regular basis. At Upwell, we believe that by causing more ongoing spikes in a conversation, we can increase attention to an issue and ultimately raise that overall baseline. (see more about our methods and conversational data analysis on our blog.)

We can’t rest on our laurels. Environmental and political need to keep bringing attention to this issue. If Bill McKibben thinks it’s the worst problem we’re not talking about, something tells me we’ve got work to do.

Well, I finally made something go viral.

Posted: June 19th, 2012 | Filed under: Uncategorized | Tags: | No Comments »

Climate activist group 350 had a twitterstorm for Rio+20. In the world of climate change, ocean acidification is one of the scariest impacts that I try day in and day out to get people to understand. Hooking into the twitterstorm and playing off the classic “This is Your Brain on Drugs” PSA, I put this together.

The image was shared hundreds of times, and got thousands of views and hundreds of thousands of impressions on Twitter.

Lessons learned: You have to be visual. You have to hook into an existing conversation. Keep it simple. Embrace urgency.

Words I Like Right Now

Posted: January 21st, 2012 | Filed under: Uncategorized | No Comments »


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Posted: July 24th, 2010 | Filed under: Uncategorized | Comments Off on My article in the latest Spitfire newsletter

Building out of my post below on one of my recent fascinations, I wrote this piece for the latest Spitfire Sparks – the bimonthly newsletter released by Spitfire Strategies (they’re the ones that keep me gainfully employed).

Great Minds: Ideas to Make You Think

The Rise of the Infographic, and What it Means for You

by Rachel Dearborn – Junior Account Executive

The rise of the Internet and mobile technology has had its fair share of side effects, good and bad – the decline of traditional print media and the rise of social networking that allows you to connect with your audience in real time. Our job is to look at changing circumstances and learn how to communicate more effectively.

One result of this technological shift is that the Web has changed how we find and read information while cultivating an ever decreasing attention span. We read hastily and focus more on initial impressions. Readers of online news often scan only the first couple paragraphs, and Web users often don’t scroll down if the information “above the fold” doesn’t catch their eye. Recently, The Atlantic’s Michael Kingsley claimed that newspaper articles are too long and encouraged Internet communicators to get to the point.

In the age of impatient reading we have to learn how to communicate visually – on and off the Web. Videos and images do this well, but for many nonprofits the challenge lies in communicating data and research in an easily digestible format. Recently, Alex Lundry, VP of research at TargetPoint, a market research firm, spoke about the power of data visualization in political communications and strategies for visually packaging information to make a message stick. The take away from this (fittingly brief) video is that data visualizations – charts, interactive graphics, even cartoons – are becoming increasingly useful in delivering messages. Think about how the hockey stick chart sparked discussions about humans’ impact on global warming.

The design and packaging of your data is as important as the data itself and can be critical to breaking through your audience’s media fatigue.

Data visualization is nothing new, but current technology makes creating compelling graphics easier than ever and makes audiences even more willing to pay attention. The New York Times and NPR have increasingly begun delivering news this way.

Before you pick up the phone to pitch your next big research report – think about how to create a visual impact. Can you tweet an infographic as a way to draw visitors to your Web site? Or use an infographic as the focal point of your one-pager or leave-behind?

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Posted: July 23rd, 2010 | Filed under: Uncategorized | Comments Off on Ocean On Bicycles

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An economist with a simple message – Yes, we can tackle climate change.

Posted: July 13th, 2010 | Filed under: Uncategorized | Tags: , , , | Comments Off on An economist with a simple message – Yes, we can tackle climate change.

Yesterday, I finally read Paul Krugman’s sweeping overview of the economics of fighting climate change over the weekend. It was clean and direct  (albeit long), and tackled a topic that seems to be eluding folks all around us in a beautifully simple way.

But what struck me about it, beyond Krugman’s ability to distill complex economic theories and policy proposals into language anyone could understand, was this simple optimism that he repeated throughout the text. Take this passage, for example (emphasis is mine).

The truth is that there is no credible research suggesting that taking strong action on climate change is beyond the economy’s capacity. Even if you do not fully trust the models — and you shouldn’t — history and logic both suggest that the models are overestimating, not underestimating, the costs of climate action. We can afford to do something about climate change.

And this passage (emphasis mine):

Needless to say, the actual business of getting cooperative, worldwide action on climate change would be much more complicated and tendentious than this discussion suggests. Yet the problem is not as intractable as you often hear. If the United States and Europe decide to move on climate policy, they almost certainly would be able to cajole and chivvy the rest of the world into joining the effort. We can do this.

This economist knows how to repeat a simple message. I learned a lot about economics, climate models, and international agreements reading his article, but the feeling I didn’t expect to walk away with is a testament to Krugman’s communication skills. I felt optimistic.

At Spitfire we talk a lot about the “sins of messaging,” of which many academics, nonprofit folks, and policy wonks are guilty. Jargon, wordiness, lack of narrative. While it sometimes can feel like you’re ignoring the complicated nature of your issue, repeatedly delivering a simple message can be the best and most effective way to spur people to action.

Let’s hope it’s true of this.

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