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It’s all in your head what happens
so you might as well think happiness

We’re changing the chemistry of our oceans.

Posted: March 4th, 2013 | Filed under: Uncategorized | No Comments »

A few weeks back, I was delighted to hear from the California Academy of Sciences that they were producing an educational video for online outreach and their exhibits about ocean acidification. Ocean acidification, dubbed “osteoporosis of the sea” and “climate change’s evil twin” by NOAA’s previous administrator, Jane Lubchenco, is a process that is happening now: the CO2 we are emitting is being absorbed by our oceans like water into a sponge. Scientists used to think this absorption would help mitigate the climate problems CO2 brings, but ocean scientists have bad news to deliver: the oceans can’t handle it.

This is bad news, but in my usual style, I find the silver lining. We know exactly what’s causing this problem, and we know exactly how to fix it: stop burning fossil fuels. I was glad to deliver that message for the Academy’s video (check me out, starting at 3:00), and hope it will inspire others to use their voice to speak up for our oceans – the lifeblood of our planet that lack a voice.

Another silver lining that inspires me is the growing level of conversation online about ocean acidification. A few years back, I was working with organizations that wanted to get the word out, but didn’t know where to start, because ocean acidification wasn’t even on the radar. The landscape has changed. People are talking about it.

Twitter mentions of ocean acidification, June 2010 – March 2013

The conversation on Twitter is growing, but is still quite “spikey.” This means that there is still a relatively low baseline of ongoing conversation, but scientific reports and news media coverage are increasing, and bringing this issue into the public eye on a more regular basis. At Upwell, we believe that by causing more ongoing spikes in a conversation, we can increase attention to an issue and ultimately raise that overall baseline. (see more about our methods and conversational data analysis on our blog.)

We can’t rest on our laurels. Environmental and political need to keep bringing attention to this issue. If Bill McKibben thinks it’s the worst problem we’re not talking about, something tells me we’ve got work to do.

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