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An economist with a simple message – Yes, we can tackle climate change.

Posted: July 13th, 2010 | Filed under: Uncategorized | Tags: , , , | Comments Off on An economist with a simple message – Yes, we can tackle climate change.

Yesterday, I finally read Paul Krugman’s sweeping overview of the economics of fighting climate change over the weekend. It was clean and direct  (albeit long), and tackled a topic that seems to be eluding folks all around us in a beautifully simple way.

But what struck me about it, beyond Krugman’s ability to distill complex economic theories and policy proposals into language anyone could understand, was this simple optimism that he repeated throughout the text. Take this passage, for example (emphasis is mine).

The truth is that there is no credible research suggesting that taking strong action on climate change is beyond the economy’s capacity. Even if you do not fully trust the models — and you shouldn’t — history and logic both suggest that the models are overestimating, not underestimating, the costs of climate action. We can afford to do something about climate change.

And this passage (emphasis mine):

Needless to say, the actual business of getting cooperative, worldwide action on climate change would be much more complicated and tendentious than this discussion suggests. Yet the problem is not as intractable as you often hear. If the United States and Europe decide to move on climate policy, they almost certainly would be able to cajole and chivvy the rest of the world into joining the effort. We can do this.

This economist knows how to repeat a simple message. I learned a lot about economics, climate models, and international agreements reading his article, but the feeling I didn’t expect to walk away with is a testament to Krugman’s communication skills. I felt optimistic.

At Spitfire we talk a lot about the “sins of messaging,” of which many academics, nonprofit folks, and policy wonks are guilty. Jargon, wordiness, lack of narrative. While it sometimes can feel like you’re ignoring the complicated nature of your issue, repeatedly delivering a simple message can be the best and most effective way to spur people to action.

Let’s hope it’s true of this.

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